Example answers for marketing management exam paper

Critically appraise TWO pricing methods that can be used for a range of fast-moving consumer products Sep Q3 4. What is your understanding of the term brand equity?

Strategic marketing exam questions and answers pdf

Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king. Are You Willing To Travel? For example, "I think the 3 most important sales skills are. Additionally there is the pressure to keep up with technology and how to use it optimally for marketing activity. Critically appraise the value of Boston Consulting Group Share-Growth Matrix to strategic marketing planning and describe the practical limitations associated with this model. Identify the stages of the adoption process and explain the importance of different adopter categories in the marketing of products and services. Critically appraise TWO sales forecasting techniques that can be used in highly competitive markets and summaries the practical difficulties associated with sales forecasting. It is always impressive when candidates are able to list the books they have read. As an independent marketing consultant, you have been asked to prepare a report explaining the differences between demographic, geographic and psychographic segmentation and to identify the conditions to effective market segmentation. Answer : Focus on your planning and organizing skills to get the best return on the marketing budget. Discuss the stages of the Product Life Cycle and identify the main advantages and limitations you would associate with this model. Provide an example of a marketing campaign or project you developed and how you utilized these four key factors to develop and optimize your project. Detail what controls were put in place to track and stay on top of expenditure and how plans were adjusted when necessary. The interviewer s would understand the gravity of the situation.

Analyse the contributions that advertising campaigns can make to the effective marketing of products and services and provide examples to support your recommendations. Evaluate the importance of the Boston Consulting Group Share-Growth Matrix as a strategic marketing planning model and explain the strategic implications of EACH position within the matrix.

As a marketing consultant, explain the following marketing terms to one of your clients: a Point of sale materials Ch b Relationship marketing Ch-1 c Packaging Ch-8 Sep Q4 3.

Example answers for marketing management exam paper

Organizational buyers are subject to many influences when they make their buying decisions. The process is not only vital in creating a market but also in retaining the market. Relate your answer to the knowledge you have of the job, the company and the industry. Answer : This is one of the crucial things to do before you appear for the interview. Answer : In your marketing manager interview answer show how cultural factors, social factors, personal and psychological factors all impact on consumer behavior. This can be viewed as an invitation to failure when the time, energy and resources required to keep the sale or customer are no longer a good investment and the business becomes unprofitable when the deal does not benefit both parties and is not a win-win situation, particularly when it is one-sided to your detriment. Compare and contrast THREE pricing methods used by marketing-orientated companies in highly competitive operating environments. The question is common in the marketing interview. As a senior marketing consultant you have been asked to prepare a presentation highlighting the key activities associated with the following: a Differentiated marketing strategy b Undifferentiated marketing strategy c Concentrated marketing strategy Sep Q6 2. As a marketing consultant, explain the following marketing terms to one of your clients: a Point of sale materials Ch b Relationship marketing Ch-1 c Packaging Ch-8 Sep Q4 6. No one easily get ready to purchase it if the product is new in the market. The last few years have witnessed a significant increase in direct response advertising campaigns.

The last few years have witnessed a significant increase in direct response advertising campaigns. Describe the main influences on organizational buying behavior and provide examples to support your recommendations.

mba marketing management exam questions and answers

Marketing involves a number of strategies and market players. Critically apprise THREE advertising media that can be used in order to support the launch of a new range of cosmetics for men.

Rated 10/10 based on 83 review
Download
Exam Questions