Franchising starbucks
These stores, unlike franchises, are still heavily controlled by Starbucks. You can mesmerize your esteemed customers with your original, unique and customized store designs along with popular seasonal promotions.
Licensed stores need to be positioned in high-traffic locations, which is why the majority of licensed stores are in hotels, grocery stores, hospitals and similar locations.
Like Chick-fil-A, the Seattle-based coffee chain prefers to own each of its own locations. You can use the comments box to argue your case and identify reasons that your store would be competitive in the larger market.
In many cases, these licensed stores are run by a larger company, such as Target, though not always. According to the recent survey, about one in five Starbucks stores in Europe, the Middle East, and Africa are company-run.
And we thought the best way to have those kinds of universal values was to build around company-owned stores and then to provide stock options to every employee, to give them a financial and psychological stake in the company.
And we were dealing with a premium product — something that can be hard to learn, that you have to explain to the customer, that requires an educated staff. The company opened up franchising in Europe in Februaryopening a select number of franchisee-owned stores in a continent its executives had little experience with.