In other instances, one or two motivated and enthusiastic members with more experience in a particular field may carry the work load inadvertently encouraging social loafing from the other participants.
Although there may be a leader who does the most talking and sets up the path of communication for the group, all or most of the participants would have the opportunity to communicate their ideas and opinions on the subject at hand.
Groups are an excellent way to make friends and establish relationships. Company meetings in a board room. This means that when in a group communication, you tend to be all about you; making sure that not only do you win the argument, but also have everyone on your side, and no one against you.
For example, a team of writers for a popular television show must all agree on what should and should not be included in the script; therefore, the final draft must be approved by all members before their audiences are able to review the finished product, thus creating a "groupthink" mentality.
Individual communication is how you choose to present yourself in a group communication. So they exchange or pass their views from one person to another.