With this, they can depend on the government if they are having a financial problem or other difficulties which can benefit them. PEST analysis 1.
Social factors The social factors are element such as beliefs, value, attitudes, opinions and lifestyles of a person will affect a firm external environment such as cultural, ecological, demographic, religious, educational and ethnic.
It is one that influence operating expenditure for MAS airlines. Besides, Low productivity were due to poor management and poor technology.
Besides, Malaysia Airlines are facing more competitors in the industry such as Airasia. Government carried out campaign will help boost tourism and airlines industry.
Customer can choose types of classes airlines such as first, business and economy. Media such as television advertisement, advertisement board, magazine advertisement and etc.
Total fuel cost increases comprised RM MAS has diversified into related industries such as aircraft ground handling, aircraft leasing, aviation engineering, air catering and tour operations. To strengthen is online booking service, Malaysia Airlines is planning a major expansionon its booking facility by the end of This shows the incapabilities of management in Malaysia Airlines to manage the company.
In person interview produce more accurate answers. The H1N1 pandemic and swine flu will lead to weaker demand of airline flight.