Normally a single cook takes order for people and within very small area. Since characteristics, attitude and needs vary between these two groups they may be considered as two different market segments. For some period of time that product occupies the majority of market.
Candles are lit in and around homes. The Pakistanis systematically sought out political opponents and executed Hindu men on sight. It clearly indicates that there are subcultures.
Marketers should recognize the difference in attitude and behavior among people of different occupations and formulate marketing strategies accordingly to be successful in each specific subculture. Most people identify with a natal or ancestral village in the countryside.
Lineage members can be called on in times of financial crisis, particularly when support is needed to settle local disputes.